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“The Spreadsheet Has Replaced the Sales Pitch — And India’s Auto Industry Hasn’t Caught Up Yet”
One data point from May 2026 should have every boardroom in the Indian automotive sector re-examining its five-year plan. One in three passenger vehicles sold in India last month ran on something other than conventional petrol or diesel. Not one in ten. Not one in five. One in three. This isn’t a product trend. It’s…
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Beyond the Slogan: Why Suzuki’s “By Your Side” is a Blueprint for Industry Leadership
Being in the Automobile world into decades, I’ve seen countless corporate slogans launched. Many are fleeting, aspirational phrases quickly forgotten. But few resonate with the foundational power and strategic intent of Suzuki Motor Corporation’s new declaration: “By Your Side.” This isn’t just a marketing phrase; it’s a robust articulation of Suzuki enduring mission and the…
667 words3–4 minutes
