• The Silent Mandate: How V2V Will Rewrite Automotive Power

    The Silent Mandate: How V2V Will Rewrite Automotive Power

    The Indian government’s proposed mandate requiring Vehicle-to-Vehicle (V2V) communication in all new vehicles by October 2028 is not an ordinary safety update. It is a high-stakes, forced evolution of the entire auto industry. For decades, car makers fought for market dominance using metal, horsepower, and visual styling. That playbook is dead. The future will be…

    500 words
    2–3 minutes
  • Is the Global Car Industry Building Great Cars… in Completely the Wrong Places?

    Is the Global Car Industry Building Great Cars… in Completely the Wrong Places?

    Let me ask a dangerous question. For decades, the auto industry relied on one simple rulebook: Build a massive factory in one country. Ship finished cars across oceans. Count the profits. That strategy is dead. The world has completely changed under our feet. Look at what car makers are dealing with right now: Shipping fully-built…

    380 words
    2–3 minutes
  • The Invisible Handbrake on India’s Auto Ambitions ⚓🚗

    The Invisible Handbrake on India’s Auto Ambitions ⚓🚗

    We celebrate being the world’s fastest-growing major economy. We pride ourselves on being the next global manufacturing hub. But there is a hard reality we are ignoring, and it’s costing us billions. Why is the world’s fastest car driving with the parking brake on? I was reviewing the disconnect between India’s GDP growth and our…

    302 words
    1–2 minutes
  • Made in India. Made for the World.

    Made in India. Made for the World.

    Decoding the 100,000 Export Milestone: More Than a Number, It’s Our Global Blueprint. I’m incredibly proud to share that the Maruti Suzuki Fronx has become the fastest Indian SUV to surpass 100,000 exports. While the number is impressive, the story behind it is what truly defines our journey and our ambition. This isn’t a story…

    324 words
    1–2 minutes