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The Invisible Handbrake on India’s Auto Ambitions ⚓🚗
We celebrate being the world’s fastest-growing major economy. We pride ourselves on being the next global manufacturing hub. But there is a hard reality we are ignoring, and it’s costing us billions. Why is the world’s fastest car driving with the parking brake on? I was reviewing the disconnect between India’s GDP growth and our…
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The “Unit Sales” Trap: Why Mahindra’s EV Strategy Just Changed the Game
For the last three years, the Indian automotive conversation has been obsessed with one metric: Volume. Who is selling the most electric units? But as strategic leaders, we know that volume is vanity. Revenue is sanity. While the headlines were busy tracking monthly unit sales, a massive shift occurred in H1 FY26. Mahindra & Mahindra…
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The Sri Lankan Auto Market Isn’t Just Changing. It’s Been Disrupted.
As marketers, we’re trained to watch for incremental trends. But the latest CY 2025 (Jan-Sep) vehicle registration data from Sri Lanka tells a story of radical, overnight transformation. Forget what you thought you knew. The market has already fundamentally shifted. Here are three hard truths from the data: 1. The EV Revolution is Not a…
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Bhutan’s GST Shockwave: A Ticking Time Bomb or Golden Opportunity for Indian Auto Inc.?
A seismic shift is underway on our border, and it demands immediate attention. Bhutan’s impending GST regime, set for January 2026, is not a distant fiscal footnote; it’s a profound market recalibration that is already creating a crisis for our channel partners and presents a strategic gauntlet for every Indian automaker exporting to the Himalayan…
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