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The “Unit Sales” Trap: Why Mahindra’s EV Strategy Just Changed the Game
For the last three years, the Indian automotive conversation has been obsessed with one metric: Volume. Who is selling the most electric units? But as strategic leaders, we know that volume is vanity. Revenue is sanity. While the headlines were busy tracking monthly unit sales, a massive shift occurred in H1 FY26. Mahindra & Mahindra…
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The Sri Lankan Auto Market Isn’t Just Changing. It’s Been Disrupted.
As marketers, we’re trained to watch for incremental trends. But the latest CY 2025 (Jan-Sep) vehicle registration data from Sri Lanka tells a story of radical, overnight transformation. Forget what you thought you knew. The market has already fundamentally shifted. Here are three hard truths from the data: 1. The EV Revolution is Not a…
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India’s Rare Earth Dilemma: Balancing National Security with Economic Imperative
The recent news surrounding India’s rare earth elements (REE) strategy presents a critical juncture for our industrial future. While holding some of the world’s largest REE reserves (estimated at 6.9 million metric tonnes), our nation currently mines a paltry 0.74% of global output. This stark disparity, coupled with China’s tightening grip on global supply chains,…
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From ‘Make in India’ to ‘Export from India’: The Roaring Engine of India’s Global Automotive Ascendancy
For too long, the narrative around India’s automotive sector has been singularly focused on its colossal domestic appetite. While our bustling roads and burgeoning middle class undoubtedly remain a critical engine, it’s time to shatter that limiting perception. A seismic shift is not just underway; it’s accelerating at a blistering pace. India is no longer…
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