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  • The “Unit Sales” Trap: Why Mahindra’s EV Strategy Just Changed the Game

    The “Unit Sales” Trap: Why Mahindra’s EV Strategy Just Changed the Game

    For the last three years, the Indian automotive conversation has been obsessed with one metric: Volume. Who is selling the most electric units? But as strategic leaders, we know that volume is vanity. Revenue is sanity. While the headlines were busy tracking monthly unit sales, a massive shift occurred in H1 FY26. Mahindra & Mahindra…

    540 words
    2–3 minutes
    November 30, 2025