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“DRIVE OR DIE: THE POLICY WAR FOR INDIA’S EXPORT SUPERMACY”
In the current global trade landscape, the automobile sector is the ultimate litmus test for resilience. As we navigate the high-stakes negotiations of 2026, the intersection of automotive manufacturing and domestic support schemes like RoDTEP has become the most critical lever for Automobile Marketers. The Auto Sector: Exporting More than Just Vehicles India’s automotive exports…
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The India-NZ FTA: A Strategic Power Play
The signing of the India-New Zealand Free Trade Agreement on April 27, 2026, is a masterclass in strategic reciprocity. For senior leadership, the message is clear: India is now an architect of global trade, not just a participant. The Offensive: Zero-Duty Export Runway The domestic automotive sector now has a zero-duty open door into a…
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Made in India. Made for the World.
Decoding the 100,000 Export Milestone: More Than a Number, It’s Our Global Blueprint. I’m incredibly proud to share that the Maruti Suzuki Fronx has become the fastest Indian SUV to surpass 100,000 exports. While the number is impressive, the story behind it is what truly defines our journey and our ambition. This isn’t a story…
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India’s Rare Earth Dilemma: Balancing National Security with Economic Imperative
The recent news surrounding India’s rare earth elements (REE) strategy presents a critical juncture for our industrial future. While holding some of the world’s largest REE reserves (estimated at 6.9 million metric tonnes), our nation currently mines a paltry 0.74% of global output. This stark disparity, coupled with China’s tightening grip on global supply chains,…
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From ‘Make in India’ to ‘Export from India’: The Roaring Engine of India’s Global Automotive Ascendancy
For too long, the narrative around India’s automotive sector has been singularly focused on its colossal domestic appetite. While our bustling roads and burgeoning middle class undoubtedly remain a critical engine, it’s time to shatter that limiting perception. A seismic shift is not just underway; it’s accelerating at a blistering pace. India is no longer…
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